APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Agile

    Artificial Intelligence

    Aviation

    Bi and Analytics

    Big Data

    Blockchain

    Cloud

    Cyber Security

    Digital Infrastructure

    Digital Marketing

    Digital Transformation

    Digital Twin

    Drone

    Internet of Things

    Low Code No Code

    Networking

    Remote Work

    Singapore Startups

    Smart City

    Software Testing

    Startup

  • E-Commerce

    Education

    FinTech

    Healthcare

    Manufacturing

    Retail

    Travel and Hospitality

  • Dell

    Microsoft

    Salesforce

    SAP

  • Cognitive

    Compliance

    Contact Center

    Corporate Finance

    Data Center

    Data Integration

    Digital Asset Management

    Gamification

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    RegTech

    Travel Retail

Menu
    • Agile
    • Software Testing
    • Procurement
    • Managed Services
    • Cyber Security
    • Gamification
    • Blockchain
    • CRM
    • E-Commerce
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Agile
    • Vendor
    • Salt
    Previous
    Next

    SALT: Transforming Marketing Operations Digitally

    Marco Widjojo,CEO, saltMarco Widjojo, CEO
    Digital revolutions are real and creating disruptions for marketing operations. Marketers are now seeking a different engagement models with the support of marketing technology and transforming how they interact with their customers. This situation creates opportunities where corporations view their partners that can provide not only creative agencies but company which has capability across everything from Data, User Experience (UX), and technology implementation capabilities. By 2017, Gartner, the technology research company, estimates CMO will likely to control corporations IT spending from data, analytics, and front/back-end IT spend.

    One company that can fulfil and leverage the ever-changing dynamics of marketing in digital technology is SALT. “The reason behind the establishment of the company is basically to transform marketing operations digitally starting from Indonesia to global market.” says Marco Widjojo, CEO at SALT. Comprehending the ever—changing trends, and shifting paradigms in the marketing in digital industry, SALT arms its clients with all the competitive assets that are imperative to be ahead against their competitors in transforming their marketing operations digitally. While SALT is fully equipped to meet the constantly changing consumers’ demands in the digital arena, what makes SALT unique among the peers in the digital industry is its ability to integrate, automate, and optimize for clients’ business needs.

    By utilizing data, UX and technologies, we are able to integrate, automateand optimize marketing in digital


    By integrating Data, UX, and Technology platforms, “we are able to provide top-notch marketing in digital strategies through technology and enabling data as the basis of marketing in digital optimization for UX and creative campaign,” explains Marco.

    The efficacy of SALT’s strategies has helped several renowned organizations in various sectors to integrate, automate, and optimize marketing tasks and workflows. In 2014, SALT was approached by Bank Mandiri, the largest bank in Indonesia, to build their loyalty reward to their consumers. They sought to switch from traditional loyalty reward into systemized and automate loyalty reward programs. SALT developed loyalty point digital ecosystem with mobile apps as its main interfaces. In just one year, through integration, automation and optimization, Bank Mandiri’s loyalty point known as ‘Fiestapoin’ has become one of the most popular loyalty reward program in Indonesia.

    SALT also helped Indosat Ooredoo (second largest telco company in Indonesia) by revamping their website through Data, UX, and Technology. From this, SALT obtained two coveted awards including the most favourite website based on readers and the best website multinational cooperation award in 2015. SALT has also built strategic relationships with some prominent companies such as Adobe, Kentico, and Acquia to offer distinctive skill sets and product lines that are collaborative and inclusive for clients. In the coming years, SALT intends to focus on predictive marketing analysis, big data, and end to end marketing with digital technology platform. “In terms of geographical expansion, we focus on Indonesia at the moment and we are planning to open branches in other countries in the coming years,” concludes Marco.
    Previous
    Next
    Share this Article: Tweet
    2017

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    • Harvest Innovation from Omni-Direction Technology Up Gradation

      Sanjeev Kumar, Chief Information Officer, ApON India

      Cementing Position in the IT Driven World

      Mike Anderson, CIO, CROSSMARK

      The Right Technology And Reliable Partners; The Business Next Frontier

      Luke O'Brien, CIO, ISS Facility Services Australia & New Zealand

      Service Organisations Make Great Places To Work, And Deliver Better Value

      Matthew Perry, CIO, Orora Limited [ASX: ORA]

      How Have Recent Advancements in Big Data Been Impacting Businesses?

      Marc Solomon, CIO, Bvn Architecture

      BI & Analytics in Aquaculture

      Matthew Leary, CIO, Tassal Operations

    • BI and Analytics

      Gary Peel, CIO, SYNERGY (ASX:IS3)

      A Blend of Six Technologies to Enhance Teaching-Learning Processes

      John Hui, CIO, The Education University of Hong Kong

      Creating Integrated Workflows for an Evolving Company

      Mike Everly, CIO, D&H Distributing

      Modern Software Development Methodologies

      Kevin Glynn, VP and CIO, DSC Logistics

      Fusing Business and Technology to Create Value

      Bob Hennessy, Group CIO, Lendlease [ASX: LLC]

      IP - Powering the Future

      Robert Bollard, CIO and General Manager Innovation & Technology Group, IP Australia

    Copyright © 2023 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe |   About us

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://agile.apacciooutlook.com/vendor/salt-transforming-marketing-operations-digitally-cid-1710-mid-94.html