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"Agile is not only a project management tool. It is a framework we rely on, and a core component and principle in our creative process that helps us solve complicated design problems and deliver the best products to our clients,” says Kelvin Lee, managing creative director of a digital creative agency, Onion Creative. With a vision to solve its clients’ complicated problems effectively, the company invests a great effort in remodeling traditional agile methodologies that often fail to work in tandem with the agency environment.
The most prevalent concern among clients is the agile approach’s inability to provide detailed scope and specifications of products upfront. Addressing this issue, Onion Creative helps its clients in defining a clear set of directions for their projects by spending ample time in understanding their exact needs. “We work closely with our clients to ensure that they first get to know their users properly. Also, understanding our clients’ core values and their vision for the next five years is paramount to us,” adds Lee. Most importantly, the company communicates strategies to its clients for establishing a common understanding of the project’s objectives and direction. The Onion Creative team thereafter designs UI/UX and works on small pieces of the product’s features while constantly adhering to the broader picture of the clients’ predefined goals.
Furthermore, the company’s elevated approach that incorporates agile right at the beginning of a creative process ensures the early development of products by eradicating the need to wait for a finished design.
Agile is a framework we rely on, and a core component and principle in our creative process that helps us solve complicated design problems
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