Atlassian: Driving Business Strategy

Mike Cannon-Brookes, Co-founder & CEO

“We let our products speak for themselves rather than relying on a traditional sales team,” says Scott Farquhar, Co-founder and CEO, Atlassian. Breaking this paradigm of having to coordinate with sales team to reach the broader market, Atlassian with its self-service sales model has generated revenue of $450 million by the end of 2016. This report indicates how a startup company could steadily grow into a global business in a shorter time frame, powering innovations at 50,000 companies worldwide. Diligently developing technologies since the past decade, Atlassian helps companies shape an effective business strategy, which offers deeper insights for improving their productivity and attaining a competitive advantage in the market.

All companies fit into one of two buckets: either becoming a software company or being disrupted by one

Atlassian has built its brand recognition beyond APAC market with its flagship product—JIRA

In order to help companies’ software team unleash their full potential, Atlassian has brought forth JIRA, a project tracking software, which empowers clients shape their business strategy for internal collaborations and other accounting functions. Powered by agile best practices, Atlassian proffers one of the industry’s best business apps that keeps track of clients’ project work ensuring complete visibility and automation. Attributing the success of the organization to its service sales model, Atlassian sells its products directly on their website and has more than 50,000 companies using its project tracking software, including renowned organizations such as CISCO, eBay, Redfin, and Airbnb.

For meeting the specific requirements of clients from various industries, Atlassian has recently released three new editions of its flagship product—JIRA, which include JIRA Software, JIRA Service Desk, and JIRA Core. These new editions help clients track, collaborate, and build projects. While JIRA Software enables clients to automate office functions and shape business strategies, its Service Desk edition empowers clients by resolving the IT issues effectively. With extensive IT support and customer service as its core offerings in JIRA Service desk, the product is not only recognized as a leader in service desk software, it is also helping Atlassian stay ahead of legacy vendors like BMC and Service Now.

In addition, its service portal enables clients to improve their productivity, search knowledge bases and track progress on issues, and act proactively. “We’ll continue to make it easier for developers to build great software while taking that understanding of how highly effective teams work to help all teams better organize, collaborate and communicate,” delineates Mike Cannon- Brookes, CEO & Co-founder, Atlassian. To facilitate everything from moving artwork between exhibition spaces to arranging from carpet cleaning, operation teams at auction house Sotheby’s in New York and London use JIRA Service Desk, which allows them eliminate the need of requesting help via email.

To help clients streamline their business process, the company has also brought forth Hip Chat—a communication platform that enables clients for video calling, screen sharing, and other integrations. In addition, it can be deployed on Mac, Windows, Android, and Linux. Being a renowned organization, Atlassian has built its brand recognition beyond APAC market with its flagship products and self—service sales model. As Atlassian’s global footprint spans across the world wide IT market, the company has reached $100 million sales over the past three years. “All companies fit into one of two buckets: either becoming a software company or being disrupted by one. Every industry is being fundamentally altered by software,” states Cannon-Brooks.

In 2016, Atlassian has acquired StatusPage, a communication service provider that enables online businesses to keep their users updated about the status of their online services. The acquisition of status page endows Atlassian with the ability to build customer trust, cut support costs, and accelerate its product development cycle. “StatusPage was one of the earliest adopters of HipChat, which Atlassian acquired back in 2012, and Atlassian also hosts its own status pages on StatusPage,” adds Scott Farquhar, Co-founders and CEOs.

Embracing the fact that behind every transformative innovation there is a team tirelessly working to make it happen, Atlassian moulds its employees to be part of a mission for driving real-business benefits. This, in turn, has helped the company to develop a team that is committed to work for customers’ gratification and productivity. By collaborating employees from different backgrounds, experiences, and perceptive, all together in one team, Atlassian has created a different work culture that has been much discussed among other organization across the world. Though the company is the most successful startup that has reached several milestones in a shorter timeframe, its fast-paced growth without hiring a massive sales team has made a remarkable instance for other service providers to follow.