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“We let our products speak for themselves rather than relying on a traditional sales team,” says Scott Farquhar, Co-founder and CEO, Atlassian. Breaking this paradigm of having to coordinate with sales team to reach the broader market, Atlassian with its self-service sales model has generated revenue of $450 million by the end of 2016. This report indicates how a startup company could steadily grow into a global business in a shorter time frame, powering innovations at 50,000 companies worldwide. Diligently developing technologies since the past decade, Atlassian helps companies shape an effective business strategy, which offers deeper insights for improving their productivity and attaining a competitive advantage in the market.
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All companies fit into one of two buckets: either becoming a software company or being disrupted by one
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